If you live in Papakura, New Zealand you’re probably going to be driving a lot safer these day because the government there isn’t messing around when it comes to having people follow the rules of the road. This is evident is their bad ass new bleeding billboard campaign which aims srace the living crap out reckless drivers.
I think they’ve accomplished what they set out to do! Anytime you have a system that spews blood when it rains you just might scare people into giving up their cars entirely. Not surprisingly, the billboards have been effective. Since they were put in place, there hasn’t been a single fatal accident in the area.
That’s surprising to me because I’d think if people were driving along and saw some billboard with a picture of a kids bleeding face they would look at it, freak out and be more incline to cause an accident, but I guess not. So, I hope this catches on because they’re not only clever but they’re actually effective.
Tags: bleeding billboard campaign, blood, cars, driving safety, New Zealand, Papakura, rain, worldgaming
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