Who cares about stupid little things like layoffs, foreclosures, and all the other depressing things our economy is throwing up as long as we have alcohol. There’s a reason why people are still willing to spend what little hard-earned cash they still have on booze…because it’s the cause and solution to all of life’s problems!!!
It could also be one of the only true recession-proof industries (even porn is suffering!
A recent report by the AP boils it down to a few simple rules:
1. When people are under financial stress, they’re more likely to frequent bars
2. When economic times are tough, people drink more alcohol.
3. In a downturn, folks will cut back first on other purchases before they give up booze.
4. Maybe we’re more complicated creatures than conventional wisdom suggests.
Times are tough, so like most people I’ll cut back to single-ply toilet paper and generic mac ‘n cheese, but still cling to my bottle of Jack.
The report also explains that there is data suggesting that rather than buying their usual mid-priced bottle of wine during these dire times, many switch over to a similarly priced bottle of hard-liquor to get the job done. Essentially paying the same amount, but getting wayyy more hammered to cope.
That merlot is good but lets spring for the Skol vodka this time hunny!
Is that a sign of alcoholism, or just a means of coping for some people?
Anyways, the alcohol business, as a whole, appears to do relatively well (or at least hold on to their profits) in times of a near national downturn in consumer spending. One of the reasons for this is because unlike cigarettes, junk food, and other luxuries, the alcohol business offers a wide variety of increasingly cheaper alternatives to get your fix.
Case in point - if you’re a vodka man, you may step down to imported beer, and then to domestic beer, then to light beers, and eventually you’ll be getting just as drunk while plowing through 40s of OE on the street corner.
Fuck…all of this recession and drinking problem talk is getting to me. It’s not like we’re in the Great Depression 2, or something. So I’m gonna go have a beer.
Cheers : )
Tags: alcohol, AP, beer, recession proof, sales, vodka, worldgaming










Subscribe to the entire feed